Reach Students at the Moment of Impact

Smart Media connects brands with students who actively participate in reuse programs at top-tier universities like UCLA. These are affluent, educated, sustainability-minded Gen Z consumers whose behavior is verified through repeat use of Reusables return stations. Unlike traditional campus media that targets broad foot traffic, our screens reach a known audience of reusers — delivering messages to students who consistently choose sustainable options in their daily lives.

Ads appear at the moment students return reusable cups and containers, creating a natural pause and high-attention environment. With built-in dwell time at return stations, messages are seen in a focused, values-aligned context — not scrolled past or ignored. This placement allows brands to show up during an action-driven moment, where sustainability, habit, and decision-making intersect.

Campaigns are sold using estimated impressions based on return activity and station usage, while the on-screen experience is designed to encourage interaction during reuse. Screens invite participation and discovery as part of the return flow, giving brands more than passive exposure. The result is a media format that combines the familiarity of impression-based buying with the impact of opt-in engagement at the point of sustainable action.