Smart Media
Turn Reuse Into Engagement — and Revenue
It’s easy to make a Reuse program that no one wants to use. We don’t do that.
Now onboarding select campus partners
As seen in
Revenue Generation
Offsetting costs is allowing Pomona College to reinvest in sustainability initiatives on campus.
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Offset Reuse Program Costs
Help fund your reuse program through curated, sustainability-aligned sponsorships, reducing operational costs without adding fees for students.
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Increase Student Participation
Engage students at the moment they return reusables, reinforcing sustainable behavior through interactive feedback and real-time impact celebration.
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Campus-Wide Sustainability Network
Transform return stations across dining halls and student spaces into a connected network that makes your sustainability efforts visible and measurable campus-wide.
For Dining Services
Smart Media improves the day-to-day operation of reuse programs by making return stations easier and more rewarding to use. Interactive feedback helps students complete returns correctly, reduces friction at peak meal times, and encourages consistent participation — increasing container recovery rates and protecting inventory. The result is smoother operations, fewer losses, and higher student satisfaction with reusable dining programs.
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For Sustainability & Climate Leadership
Smart Media makes sustainability visible at the exact moment students act on it. By celebrating reuse in real time, the system reinforces behaviour change, strengthens campus culture around sustainability, and provides a tangible expression of institutional climate commitments. Smart Media also supports long-term adoption by aligning student engagement, education, and infrastructure into a single, repeatable experience.
For Finance & Administration
Smart Media creates a new funding mechanism that helps offset the costs of operating reuse programs without introducing student fees or additional budget line items. Through curated, sustainability-aligned sponsorships, campuses can reduce program expenses while maintaining control over partners and messaging. In many implementations, this lowers the effective cost of reuse to a fraction of single-use alternatives or poorly adopted reuse programs.
Reach Students at the Moment of Impact
Deliver your message when students return reusables
Verified Sustainability Alignment
Appear alongside real-time impact metrics, building brand trust through authentic, measurable environmental actions
High-Visibility Campus Media Network
Access 2M+ monthly impressions across top-tier universities with premium screens placed in the highest-traffic campus locations.
WHAT IS SMART MEDIA?
Smart Media is a network of ultra-bright digital screens installed at the Smart Return Kiosks, where students return reusables twice daily. With 25+ kiosks across UCLA, UC Riverside, Pomona College, and more. Smart Media reaches students during a moment of positive, meaningful action, making these impressions more trusted, more memorable, and more valuable than traditional campus advertising.
Proven Engagement from leading Brands
Smart Media has already delivered strong engagement for brands that value sustainable innovation. This fall, AWS sponsored a full program at Pomona College and saw exceptional response from affluent student groups, reinforcing the power of appearing alongside authentic impact.
2 Million+ Monthly Impressions Across North America's Top Campuses
- 2M+ monthly impressions
- 35,000+ daily student touchpoints
- 25+ Smart Return Kiosks
- 18–24 yr old sustainability-driven audience
- 2x/day average student interaction
A Placement That Earns Attention — Not Interrupts It
Traditional ads fight for attention. Smart Media earns attention by appearing when students are already engaged—returning reusables at the kiosks they rely on every day. It’s one of the only campus media channels that pairs verified sustainability context, behavior-based engagement, and screen-level targeting at scale.
We save the planet and money. Our customers really like that.
The setup was seamless. It was a very easy, smooth process. All the blanks were filled-in for us so it made it very easy for us to transition into this space.
Cary Miller - Purchasing & Distribution Manager, UCLA
Having a program like Reusables where our demonstrated return rate is 98% is already paying for itself, which is fantastic.
Alexis Reyes - Director of Sustainability
With Reusables, we have real-time insights into our container program and clear sustainability metrics we can share with our community. Having access to this information allows us to understand usage patterns and make informed decisions.
Brooke Gregoire, Manager, Hospitality Services, University of Guelph
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