Smart Media™ · Media Kit 2026

Reach Gen Z
Where They Eat,
Live & Act

The only campus DOOH network built around a sustainability moment. Your brand lives alongside the zero-waste return experience — in dining halls, residence courtyards, and student unions across North America.

50M+
Monthly impressions across our network
3x
Daily return visits per student to Smart Bins
85%
Of students trust Smart Media as a sustainability advocate
100%
Brand-safe, fraud-free, exclusive campus environments
Containers saved from landfill14,567
Return rate99.76%
Water saved43,676 gal
CO₂ avoided1,256 tons
reusables
♾️
Why Smart Media

The ONLY Campus DOOH
Network Schools Trust

Built on a mission, not just media. Every impression is earned through genuine student participation in a zero-waste program.

♻️

Rooted in a Purposeful Moment

Students physically return reusable containers to our Smart Bins — a daily, intentional act. Your brand is present at exactly that moment of positive environmental action.

🔒

Exclusive, Hard-to-Access Inventory

We hold long-term exclusive partnerships with leading campuses. This is not available through any other network — you cannot buy this audience any other way.

👁️

Weirdly Long Dwell Times

Students linger. They eat meals, socialise, and wait — all in direct view of our screens. No skip button. No ad blocker. Just real attention in a trusted environment.

💚

Align With Student Values

Gen Z actively rewards brands that stand for something. Being part of a zero-waste programme is not a footnote — it's the whole story. 85% of students trust Smart Media as a sustainability advocate.

Our Scale

Reach Millions of Students
Across North America

A growing network of Smart Bins embedded in the highest-traffic moments of campus life — dining halls, residence areas, student unions, and recreation centres.

50M+
Monthly impressions across the Reusables Smart Media network
3x+
Average daily visits per student to Smart Bin locations on campus
250
Operating days per year — consistent, semester-long exposure
USA
+ CA
Network spans leading campuses across the United States and Canada
1500+
Nit ultra-bright displays visible in any lighting condition, day or night
0
Ad blocking, ad skipping, or fraudulent impressions — ever

* Impression figures based on active network screen count and verified campus foot traffic data.

The Audience

Reach the Most Valuable
Gen Z Cohort on Campus

Students who opt into a reusable container programme are not the average student. They are educated, socially conscious, and deeply loyal to brands that share their values.

82%
of Gen Z primarily use mobile apps for banking — opening their first credit accounts between ages 18–24
76%
of Gen Z recharge with fast food — and are actively seeking limited-time offers from brands they discover on campus
75%
attend live events and 46% stream video — entertainment and lifestyle brands are highly relevant to this cohort
66%
bought functional nutrition products last year — and 56% say fitness is a very high priority
94%
snack daily — and 72% try a new beverage each month, making CPG food & bev a natural category fit
How It Works

Your Brand Earns Its Place
in a Purposeful Moment

Smart Media is not wallpaper. It's woven into a daily student ritual that generates genuine dwell time and attention.

1

Student Eats on Campus

Food is served in reusable containers as part of the campus zero-waste dining programme.

2

Student Returns the Container

They walk up to the Smart Bin, scan or drop off their container — generating a high-intent engagement moment.

3

Smart Media Screen Activates

The 32" ultra-bright display shows live sustainability impact stats alongside your brand's creative.

4

Your Brand Is the Hero

Students associate your brand with positive environmental action — building trust, recall, and purchase intent.

Key Categories

The Right Brands for
the Right Moment

Campus dining environments are powerful contextual triggers. These categories consistently outperform on our network.

🍔

QSR & Food Delivery

Students are thinking about food when they return containers. 76% of Gen Z recharge with fast food and 1 in 5 are actively hunting limited-time offers.

High Intent Context
🥤

CPG Food & Beverage

94% snack daily. 72% try a new beverage monthly. Our dining environments put your product front-of-mind at exactly the right time.

3x Incremental ROAS
💸

Finance & Banking

Over 80% of consumers open their first credit account between 18–24. Gen Z's $12T spending power journey starts here.

First Mover Advantage
💻

Tech & Apps

86% of Gen Z consider tech essential. Students own an average of 13 devices and go online within an hour of waking up.

Brand Awareness Lift
🧴

Beauty & Wellness

Gen Z spends $790/year on beauty. 30% are prioritising wellness more than ever. Our fitness and dining placements are ideal brand moments.

Values Alignment
🎓

Recruitment & Gov

By 2030 Gen Z will make up 30% of the US workforce. Campus Smart Media is a trusted communication channel for recruitment and public health messaging.

High Trust Channel
Real Results

Measurable Lifts
on Every Campus Screen

Our brand partners see consistent, audited performance gains across awareness, recall, and purchase intent — at every campus on our network.

Leading Tech Brand

5-week campus campaign
+82%
Brand Awareness
+44%
Ad Recall
+79%
Consideration
+94%
Likelihood to Recommend

Leading QSR Brand

6-week campus campaign
+45%
Ad Recall
+24%
Brand Opinion
+25%
Consideration
+38%
Likelihood to Purchase

Leading Retail Brand

4-week campus campaign
+92%
Brand Awareness
+700%
Ad Awareness
+32%
Purchase Intent
+24%
Brand Opinion

Leading CPG Brand

National Back-to-School campaign
+1.5%
Sales / Buying Occasion
+3%
Sales per Household
3x
Incremental ROAS
Nationally Audited
Ad Formats & Creative

Designed to Engage.
Built to Convert.

Dynamic, full-motion creative that adapts by time of day, location, or audience — making every impression count.

🎬

Video Ads

Full-motion, 15–30 second video assets in a premium full-screen environment

🖼️

Static Image

Rotating gallery of static ad sets — 1920 × 1080px landscape format

📱

QR Code Integration

Unique QR codes on-screen drive direct student action and trackable conversions

💬

SMS & Push Notifications

Extend your campaign directly to student phones via opt-in SMS and mobile app notifications

Dynamic & Personalised

Programmatic campaigns with gamification, personalisation, and dayparting built in

Technical Specifications

Screen Size32" Ultra Vibrant Display
Brightness1,500+ Nits
Aspect Ratio9:16 Portrait
Resolution1920 × 1080
Content TypesVideo, Image, QR, SMS
ConnectivityAlways-on, real-time updates
Minimum Commitment1 month / 1 semester
Our Campus Network

Powering Sustainability at
Leading Campuses

Exclusive, long-term partnerships at some of the most prestigious universities in North America — impossible to replicate through any other channel.

Pricing

Flexible Investment.
Guaranteed Impact.

Buy with flexibility. Choose your share of voice and we'll build a campaign around your goals — or access inventory programmatically.

Share of Voice Monthly Impressions Monthly Cost Creative Required
20%456,000$6,8401 ad set or 1 video asset minimum
50%1,140,000$17,1003 ad sets or 2 video assets minimum
75%1,710,000$25,6505 ad sets or 3 video assets minimum
100%2,280,000$34,200Total takeover — you decide
Notes: 1-month minimum commitment. We recommend rotating ad sets monthly to maintain attention. Volume discounts and custom sponsorship activations available for longer-term commitments. Impressions are adjusted for the portion of screen time dedicated to campus sustainability communications. Contact us for multi-campus network packages across USA & Canada.

Ready to Put Your Brand
Where It Belongs?

Join the brands already earning trust with Gen Z at the moment that matters most. Spots fill quickly — campuses are exclusive and space is limited.

Reserve Your Placement → jason@reusables.com · reusables.com